Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
Eric RiesEntrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right time. It's fundamentally company building.
Eric RiesProducts a start-up builds are really experimentsโฆLearning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.โ โ[A startup is] โฆ an organization dedicated to creating something new under conditions of extreme uncertainty.
Eric Ries