Don’t be in a rush to get big. Be in a rush to have a great product.

Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your own plan is probably the worst.

By the time that product is ready to be distributed widely, it will already have established customers.

The lean startup method is not about cost, it is about speed.

Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.