New Customers come from the action of past customers

If you don't know who your customer is, you don't know what quality is.

Most start-up companies fail and it is smart public policy to help entrepreneurs increase their odds of succeeding. But, the biggest loss to our economy is not all the start-ups that didn't make it: It's the ones that might have been created but weren't.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

We must learn what customers really want, not what they say they want or what we think they should want.

All innovation begins with vision. It’s what happens next that is critical.

Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.