New Customers come from the action of past customers

Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.

The hardest part is the grueling work of constantly being wrong.

Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

I asked all of our recruiters to give me all resumes of prospective employees with their name, gender, place of origin, and age blacked out. This simple change shocked me, because I found myself interviewing different-looking candidates - even though I was 100% convinced that I was not being biased in my resume selection process.