New Customers come from the action of past customers

In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.

Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.

Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.