New Customers come from the action of past customers

Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink of success.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

The goal of every startup experiment is to discover how to build a sustainable business around that vision.

A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.

The only way to win is to learn faster than anyone else.

What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?