If we do not know who the customer is, we do not know what quality is.
Lean thinking defines value as providing benefit to the customer; anything else is waste.
Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
The way forward is to learn to see every startup in any industry as a grand experiment.
Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer'; anything else is waste.