The only person who can put you out of business, in the early days, is yourself.

Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your own plan is probably the worst.

What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?

When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us for making it so easy to make that mistake.

Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.

Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.

The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists.