When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.

Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.

Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.

In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.