So for everything I do, I'm very clear about what I'm doing, and I tell people what it's about. They get a sense of what I'm thinking. I don't let people think I'm going to write something in praise in the meatpacking industry, and then they read it and it's actually attacking the meatpacking industry.

Most fast food is fried. Fried food tastes great, and people dont seem to care about the fat aspect.

There's also a growing trend toward having gardens in schools to literally show kids where food comes from by having them grow and prepare their own food. There's also a movement that's bringing farmers into schools and creating relationships between local farms and local cafeterias, so that instead of frozen mystery meat, you have fresh produce that's coming from the area that has a name and a face associated with it.

Kids have no idea when they're drinking soda what they're really drinking, and a lot of them are stunned when they learn that drinking a Big Gulp is like taking a big jar of sugar and just pouring it down. There are 50 teaspoons of sugar in a 64-ounce Big Gulp.

The current fast food that we have is inexpensive when you buy it, but the long-term costs of eating it and the long-term costs to society, are much too high. This cheap food, when you add up all the total costs, is much too expensive.

I went into the library and read about fast food and became amazed by all the stuff I didn't know. I learned that there is a whole world behind the counter that, it seemed to me, has been deliberately hidden from the public.

We can have Americans eating affordably and eating in a way that's sustainable.