When you go into a fast food restaurant, you may just think about how good your meal tastes while you're eating it. But you're not thinking about all the consequences that come from that one purchase - the consequences for your body, the consequences for supporting this company and how it's treating it workers, all the way back to the farm where the potatoes were grown, or the ranch where the cattle were raised.

I went into the library and read about fast food and became amazed by all the stuff I didn't know. I learned that there is a whole world behind the counter that, it seemed to me, has been deliberately hidden from the public.

Basically, I'm a perpetual student. I start by finding a subject I really don't know very much, but that I'm curious about. I learn about it through books in a library, by doing interviews with people who know a lot about the subject, and by going out on my own and seeing for myself what's happening.

The way we eat has changed more in the last 50 years than in the previous 10,000…. Now our food is coming from enormous assembly lines where the animals and the workers are being abused, and the food has become much more dangerous in ways that are deliberately hidden from us. This isn’t just about what we’re eating. It’s about what we’re allowed to say. What we’re allowed to know.

The life's work of Walt Disney and Ray Kroc had come full-circle, uniting in perfect synergy. McDonald's began to sell its hamburgers and french fries at Disney's theme parks. The ethos of McDonaldland and of Disneyland, never far apart, have finally become one. Now you can buy a Happy Meal at the Happiest Place on Earth.

I hate the word "inevitable" because I feel like things don't have to be the way they are.

A public outcry usually masks a private obsession.