Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.

A public outcry usually masks a private obsession.

The Golden Arches are now more widely recognized than the Christian cross.

When you go into a fast food restaurant, you may just think about how good your meal tastes while you're eating it. But you're not thinking about all the consequences that come from that one purchase - the consequences for your body, the consequences for supporting this company and how it's treating it workers, all the way back to the farm where the potatoes were grown, or the ranch where the cattle were raised.

The current fast food that we have is inexpensive when you buy it, but the long-term costs of eating it and the long-term costs to society, are much too high. This cheap food, when you add up all the total costs, is much too expensive.

There's also a growing trend toward having gardens in schools to literally show kids where food comes from by having them grow and prepare their own food. There's also a movement that's bringing farmers into schools and creating relationships between local farms and local cafeterias, so that instead of frozen mystery meat, you have fresh produce that's coming from the area that has a name and a face associated with it.

McDonald's has been extraordinary at site selection; it was a pioneer in studying the best places for retail locations. One of the things it did is study very carefully where sprawl was headed.