A public outcry usually masks a private obsession.

McDonald's has been extraordinary at site selection; it was a pioneer in studying the best places for retail locations. One of the things it did is study very carefully where sprawl was headed.

What we eat has changed more in the last 40 years than in the previous 40,000. The survival of the current food system depends upon widespread ignorance of how it really operates.

A typical workday for me is getting up at about 5:00, 5:15 in the morning, getting some coffee or tea as quickly as possible, and then getting to my desk. And ideally, I'll start writing around 5:30, 5:45, and I'll write for three, four hours, and then I'll take a break, and read over what I write. Maybe about lunchtime, I'll go exercise or get out into the day. Then I'll either read over what I wrote the day before and quit work around 3:00 or 4:00 in the afternoon and spend some time with my kids.

I think there could hardly be a more important subject than health and nutrition.

The current fast food that we have is inexpensive when you buy it, but the long-term costs of eating it and the long-term costs to society, are much too high. This cheap food, when you add up all the total costs, is much too expensive.

When you go into a fast food restaurant, you may just think about how good your meal tastes while you're eating it. But you're not thinking about all the consequences that come from that one purchase - the consequences for your body, the consequences for supporting this company and how it's treating it workers, all the way back to the farm where the potatoes were grown, or the ranch where the cattle were raised.