McDonald's has been extraordinary at site selection; it was a pioneer in studying the best places for retail locations. One of the things it did is study very carefully where sprawl was headed.

The Golden Arches are now more widely recognized than the Christian cross.

As an investigative reporter, I'm trying to uncover things and expose them to create a dialogue.

The fast-food industry is in very good company with the lead industry and the tobacco industry in how it tries to mislead the public, and how aggressively it goes after anybody who criticizes its business practices.

Yes, a cheeseburger and fries is probably my favourite meal. But I don't eat ground beef anymore.

A typical workday for me is getting up at about 5:00, 5:15 in the morning, getting some coffee or tea as quickly as possible, and then getting to my desk. And ideally, I'll start writing around 5:30, 5:45, and I'll write for three, four hours, and then I'll take a break, and read over what I write. Maybe about lunchtime, I'll go exercise or get out into the day. Then I'll either read over what I wrote the day before and quit work around 3:00 or 4:00 in the afternoon and spend some time with my kids.

A public outcry usually masks a private obsession.