McDonald's has been extraordinary at site selection; it was a pioneer in studying the best places for retail locations. One of the things it did is study very carefully where sprawl was headed.
Eric SchlosserKids have no idea when they're drinking soda what they're really drinking, and a lot of them are stunned when they learn that drinking a Big Gulp is like taking a big jar of sugar and just pouring it down. There are 50 teaspoons of sugar in a 64-ounce Big Gulp.
Eric SchlosserMost fast food is fried. Fried food tastes great, and people dont seem to care about the fat aspect.
Eric Schlosser