The way we eat has changed more in the last 50 years than in the previous 10,000…. Now our food is coming from enormous assembly lines where the animals and the workers are being abused, and the food has become much more dangerous in ways that are deliberately hidden from us. This isn’t just about what we’re eating. It’s about what we’re allowed to say. What we’re allowed to know.

If the market does indeed embody the sum of all human wishes, then the secret ones are just as important as the ones that are openly displayed.

Kids have no idea when they're drinking soda what they're really drinking, and a lot of them are stunned when they learn that drinking a Big Gulp is like taking a big jar of sugar and just pouring it down. There are 50 teaspoons of sugar in a 64-ounce Big Gulp.

Different people, in good faith, can look at the same fact and interpret it differently. But thats where an interesting conversation begins.

I think it's possible to have food that's healthy, that's good for you to eat, that's also inexpensive. We don't have to have this cheap, unhealthy food being so aggressively promoted.

The Golden Arches are now more widely recognized than the Christian cross.

A typical workday for me is getting up at about 5:00, 5:15 in the morning, getting some coffee or tea as quickly as possible, and then getting to my desk. And ideally, I'll start writing around 5:30, 5:45, and I'll write for three, four hours, and then I'll take a break, and read over what I write. Maybe about lunchtime, I'll go exercise or get out into the day. Then I'll either read over what I wrote the day before and quit work around 3:00 or 4:00 in the afternoon and spend some time with my kids.