The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.
Eric SchmidtOne of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy.
Eric SchmidtThe Internet is really about highly specialized information, highly specialized targeting.
Eric SchmidtThere's been spying for years, there's been surveillance for years, and so forth, I'm not going to pass judgement on that, it's the nature of our society.
Eric Schmidt