The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.

People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them.

The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.

I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time.

Around 400 million people in the last year got a smartphone. If you think that’s a big deal, imagine the impact on that person in the developing world.

In a world of asynchronous threats, it is too dangerous for there not to be some way to identify you. We need a [verified] name service for people. Governments will demand it.

In a world where everything is remembered and everything is kept forever, you need to live for the future and things you really care about.