At Google, operations are not just an afterthought: they are critical to the company's success, and we want to have just as much effort and creativity in this domain as in new product development.

Since I have access to every, every crisis in the world because it's always blaring at me on cable television, that doesn't mean I have to worry about every one of them. This is also known as knowing where the 'off' button is.

I think I could argue that the press has more impact on politics than corporations.

Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model.

The lack of a delete button on the internet is a significant issue.

Find a way to say yes to things. Say yes to invitations to a new country, say yes to meet new friends, say yes to learning a new language, picking up a new sport. Yes is how you get your first job, and your next job, and your spouse, and even your kids. Even if it's a bit edgy, a bit out of your comfort zone, saying yes means that you will do something new, meet someone new, and make a difference in your life. Yes lets you stand out in a crowd, be the optimist, to stay positive, be the one everyone comes to. Yes is what keeps us all young.

We didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a generalized result that applies to all industries.