I've come to a view that humans will continue to do what we do well, and that computers will continue to do what they do very well, and the two will coexist, but in different spaces.

A mind set in its ways is wasted. Don't do it.

We want to make sure the thing you're looking for is on Google 100 percent of the time.

The issues of wireless versus wireline gets very messy. And that's really an FCC issue, not a Google issue.

We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it.

We didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a generalized result that applies to all industries.

If you forgo your plan, you also have to forgo fear.