The adult way to run a business is to run it more like a country. They have disputes, yet they've actually been able to have huge trade with each other. They're not sending bombs at each other.

Around 400 million people in the last year got a smartphone. If you think that’s a big deal, imagine the impact on that person in the developing world.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

There were 5 Exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.

The core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like.

Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model.