To me, what you want to do is find a way to let this play out between the virtual world and the physical world...Ultimately, I think society will get there. It will be messy, but we'll get there.
Eric SchmidtHalf of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.
Eric SchmidtI think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.
Eric Schmidt