A lot of the Google inventions came from engineers just screwing around with ideas. And then management would see them, and we'd say, 'Boy, that's interesting. Let's add some more engineers.'

Since I have access to every, every crisis in the world because it's always blaring at me on cable television, that doesn't mean I have to worry about every one of them. This is also known as knowing where the 'off' button is.

There clearly are cases where evil people exist, but you don't have to violate the privacy of every single citizen of America to find them.

We didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a generalized result that applies to all industries.

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had.

Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model.