We didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a generalized result that applies to all industries.
Eric SchmidtA lot of the Google inventions came from engineers just screwing around with ideas. And then management would see them, and we'd say, 'Boy, that's interesting. Let's add some more engineers.'
Eric SchmidtTo me, what you want to do is find a way to let this play out between the virtual world and the physical world...Ultimately, I think society will get there. It will be messy, but we'll get there.
Eric Schmidt