The average American doesnt realize how much of the laws are written by lobbyists.

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

There clearly are cases where evil people exist, but you don't have to violate the privacy of every single citizen of America to find them.

Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model.

The core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

One person's definition of evil is another person's different definition.