We know where you are. We know where you've been. We can more or less know what you're thinking about.

We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it.

We have an opportunity for everyone in the world to have access to all the world's information. This has never before been possible. Why is ubiquitous information so profound? It's a tremendous equalizer. Information is power.

If you think about YouTube, YouTube is a 'searching the world's videos' problem, right? They all have to be there, but how do you find them? What I guess I'm trying to say is that search is still the killer app.

There were 5 Exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.

The Internet is really about highly specialized information, highly specialized targeting.

At Google, operations are not just an afterthought: they are critical to the company's success, and we want to have just as much effort and creativity in this domain as in new product development.