It's because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional resources.
Eric SchmidtThe adult way to run a business is to run it more like a country. They have disputes, yet they've actually been able to have huge trade with each other. They're not sending bombs at each other.
Eric SchmidtThe thing that people seem to miss about not just Google, but also our competitors, Yahoo, eBay and so forth, is that there's an awful lot of communities that have never been served by traditional media.
Eric Schmidt