The customer is an object to be manipulated, not a concrete person whose aims the businessman is interested to satisfy.
Erich FrommBy equality, one once understood equality in the very same sense in which the Bible speaks of equality: that we are all equal, inasmuch as we are created in the image of God.
Erich FrommThe kind of relatedness to the world may be noble or trivial, but even being related to the basest kind of pattern is immensely preferable to being alone.
Erich FrommI would say love is something everybody talks about, and the need for love is one of the most basic needs of man, namely the experience of union with another being - of becoming one with another being.
Erich FrommThe pleasure in complete domination over another person (or other animate creature) is the very essence of the sadistic drive. Another way of formulating the same thought is to say that the aim of sadism is to transform man into a thing, something animate into something inanimate, since by complete and absolute control the living loses one essential quality of life - freedom.
Erich Fromm