A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
Erich FrommIf I perceive in another person mainly the surface, I perceive mainly the differences,that which separates us. If I penetrate to the core, i perceive our identity, the fact of our brotherhood. This relatedness from center to center - instead of that from periphery to periphery - is 'central relatedness'.
Erich Fromm