The attention someone gives to what he or she makes is reflected in the end result, whether it is obvious or not.

Inher­ent qual­ity is part of absolute qual­ity and with­out it things will appear shoddy. The users may not know why, but they always sense it.

They [letters] are my friends Some people look at bottles of wine, or whatever - girls' bottoms - I get kicks out of looking at type.

Inspiration. From real life. I open my eyes and I travel and I look. And I read everything.

You are what you are seen to be.

The materials shape your idea.

I'm very much a word person, so that's why typography for me is the obvious extension. It just makes my words visible.