As we say in Berlin, there are many ways to bake a parrot.

Inher­ent qual­ity is part of absolute qual­ity and with­out it things will appear shoddy. The users may not know why, but they always sense it.

As we say in Berlin, there are many ways to bake a parrot.

I'm very much a word person, so that's why typography for me is the obvious extension. It just makes my words visible.

Designers like even grayness, which is the worst thing for a reader.

These days, information is a commodity being sold. And designers-including the newly defined subset of information designers and information architects-have a responsible role to play. We are interpreters, not merely translators, between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.

The attention someone gives to what he or she makes is reflected in the end result, whether it is obvious or not.