As we say in Berlin, there are many ways to bake a parrot.

Inspiration. From real life. I open my eyes and I travel and I look. And I read everything.

Inher­ent qual­ity is part of absolute qual­ity and with­out it things will appear shoddy. The users may not know why, but they always sense it.

I'm very much a word person, so that's why typography for me is the obvious extension. It just makes my words visible.

The materials shape your idea.

The attention someone gives to what he or she makes is reflected in the end result, whether it is obvious or not.

You are what you are seen to be.