They [letters] are my friends Some people look at bottles of wine, or whatever - girls' bottoms - I get kicks out of looking at type.
Erik SpiekermannThe attention someone gives to what he or she makes is reflected in the end result, whether it is obvious or not.
Erik SpiekermannInspiration. From real life. I open my eyes and I travel and I look. And I read everything.
Erik SpiekermannInherยญent qualยญity is part of absolute qualยญity and withยญout it things will appear shoddy. The users may not know why, but they always sense it.
Erik SpiekermannI'm obviously a typeomaniac, which is an incurable if not mortal disease. I can't explain it. I just love, I just like looking at type. I just get a total kick out of it: they are my friends. Other people look at bottles of wine or whatever, or, you know, girls' bottoms. I get kicks out of looking at type. It's a little worrying, I admit, but it's a very nerdish thing to do.
Erik SpiekermannThese days, information is a commodity being sold. And designers-including the newly defined subset of information designers and information architects-have a responsible role to play. We are interpreters, not merely translators, between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.
Erik Spiekermann