I tried to be a ski bum when I stepped away from Twitter, and I wasn't a very good skier.
Marketing, when done well, is about story telling.
Failure of your company is not failure in life. Failure in your relationships is.
The things that keep nagging at you are the ones worth exploring.
Assume the best but hire paranoid people.
Take a human desire, preferably one that has been around for a really long time Identify that desire and use modern technology to take out steps.