Personalization can be very useful in some contexts but very harmful in others. Searching for pizza online, it's probably OK to keep showing the same pizza shop as your No. 1 choice. I don't see any big political consequences out of that.

I draw a distinction between freedom of the internet and freedom via the internet. In the first case, it's making sure cyberspace is not over regulated and people can say what they want without fear of repercussions. But that's different from this freedom via the internet notion, which is often touted by all sorts of conservatives and neoconservatives who want young people in the Middle East and elsewhere in the world to use Facebook and Twitter and then go oppose their governments.

In business, standards establish the rules of the game, creating path dependencies as investments are made and corresponding designs are set in stone and plastic. Inferior standards can prevail due to smart marketing or industry collusion.

One possible future for WikiLeaks is to morph into a gigantic media intermediary - perhaps, even something of a clearing house for investigative reporting - where even low-level leaks would be matched with the appropriate journalists to pursue and report on them and, perhaps, even with appropriate NGOs to advocate on their causes.

The message I'm trying to send is that technology is political, and that many decisions that look like decisions about technology actually are not at all about technology - they are about politics, and they need to be scrutinized as closely as we would scrutinize decisions about politics.

The reason why there is more pessimism about technology in Europe has to do with history, the use of databases to keep track of people in the camps, ecological disasters.

Smart technologies are not just disruptive; they can also preserve the status quo. Revolutionary in theory, they are often reactionary in practice.