Send me out into another life. But get me back for supper.
It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.
Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.
We are hungry for things that have touched human hands.
If the vision is there, the means will follow.
Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.