America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.

The cliches of a culture sometimes tell the deepest truths.

Too many marketers assume that future will hold back and wait until they're ready for it. It won't.

Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.

Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.

You can trust a crystal ball about as far as you can throw it.