Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.
Faith PopcornWomen are opening businesses at twice the rate of men ... Forty percent of businesses will be owned by women. Women are saying, I don't belong in this company. I'm sick of fighting this battle.
Faith PopcornThe trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).
Faith PopcornCocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.
Faith PopcornAmerica is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.
Faith PopcornStop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.
Faith PopcornIt used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.
Faith PopcornCocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.
Faith PopcornToo many marketers assume that future will hold back and wait until they're ready for it. It won't.
Faith Popcorn