Too many marketers assume that future will hold back and wait until they're ready for it. It won't.

Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.

Women are opening businesses at twice the rate of men ... Forty percent of businesses will be owned by women. Women are saying, I don't belong in this company. I'm sick of fighting this battle.

Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.

We are hungry for things that have touched human hands.

Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.

You can trust a crystal ball about as far as you can throw it.