Honestly, when you're writing you try to stay on the story, on the character's mind, trying to throw stuff at them. There is danger, and the scares have to kick in the right places with the drama. And you try not to do too much to try to create those moments. Those moments create themselves.
Fede AlvarezIf you think about it, a lot of great horror films have bad sequels just because the market demands you to make the other one right away.
Fede Alvarez