It is only since linguistics has become more aware of its object of study, i.e. perceives the whole extent of it, that it is evident that this science can make a contribution to a range of studies that will be of interest to almost anyone.
Ferdinand de SaussureOutside speech, the association that is made in the memory between words having something in common creates different groups, series, families, within which very diverse relations obtain but belonging to a single category: these are associative relations.
Ferdinand de SaussureHenceforth, language studies were no longer directed merely towards correcting grammar.
Ferdinand de Saussure