Psychologically our thought-apart from its expression in words-is only a shapeless and indistinct mass.
Ferdinand de SaussureIt is useful to the historian, among others, to be able to see the commonest forms of different phenomena, whether phonetic, morphological or other, and how language lives, carries on and changes over time.
Ferdinand de SaussureAny psychology of sign systems will be part of social psychology - that is to say, will be exclusively social; it will involve the same psychology as is applicable in the case of languages.
Ferdinand de SaussureSpeech has both an individual and a social side, and we cannot conceive of one without the other.
Ferdinand de Saussure