Bloggers now have no concept. They are given things; they put them on, take pictures, and then just disappear from sight. Who cares?

Vogue is not a practical magazine, it provides sensations, feeling, moods, you like the photos.

This is a choice I made 26 years ago when I joined the magazine. Vogue was in Italian but I wanted to speak to everyone so I thought of creating images that were made to talk.

I don't like fashionistas. They only wear the brand. You want to become a fashionista? Easy! Spend money.

You know, I can be very tough in my answers, and that was good for the magazine because it didn't mix focus points - it was to be extravagant, experimental, innovative. But the web site has made it more human. So the Web site is good for the magazine.

We've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy.

I try to renew and create something new every time.