Bloggers now have no concept. They are given things; they put them on, take pictures, and then just disappear from sight. Who cares?

What is Milan's character? Let's not be closed in by our provincialism.

You know, I can be very tough in my answers, and that was good for the magazine because it didn't mix focus points - it was to be extravagant, experimental, innovative. But the web site has made it more human. So the Web site is good for the magazine.

In New York there are between four and six big designers, and the shows last one week. There is something wrong here. It's our fault. We can't stand up for it. They take our ads, don't they? Why don't they want to stay longer in Milan? Why do we have to comply? We have the most beautiful brands, they are Italians.

We've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy.

Vogue is not a practical magazine, it provides sensations, feeling, moods, you like the photos.

You just click and you get 18,000 screen shots on how to apply lipstick, for example, but there will be the same selection that has taken place in paper in digital, too.