Credibility is a must. Think of all those bloggers that kill us with photos outside the shows - there will be a selection there, too. Not because some are less good, but those that do not impose a style will have fewer requests.
Franca SozzaniThink of Instagram. Journalism will continue to exist, but communication is now visual.
Franca SozzaniDo you know when you go to a very boring dinner and you sit down and you have the chance to talk with somebody and it's so interesting that you learn so much that night that you go back and say, "Oh, finally, I met someone who inspired me"? I love that.
Franca SozzaniWe've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy.
Franca Sozzani