Bloggers now have no concept. They are given things; they put them on, take pictures, and then just disappear from sight. Who cares?
Franca SozzaniI think I just do what I feel is good to do. Everybody can give me their suggestions, but at the end, the final risk is mine because it's my name on the magazine. So I only do what I really feel. Everybody tries to influence you, of course: "Oh, this is the right moment to do this" and "This is the right photographer to choose," and "This is the right model to have . . ." I listen, but I must go my own way. When you take risks, it means that you know every month people are there to judge you.
Franca SozzaniIn New York there are between four and six big designers, and the shows last one week. There is something wrong here. It's our fault. We can't stand up for it. They take our ads, don't they? Why don't they want to stay longer in Milan? Why do we have to comply? We have the most beautiful brands, they are Italians.
Franca SozzaniMilan is showing a new and different face. At Porta Nuova, too, when they started construction, everyone was up in arms, saying Milan was going to lose its character.
Franca Sozzani