Think of Instagram. Journalism will continue to exist, but communication is now visual.

I think I just do what I feel is good to do. Everybody can give me their suggestions, but at the end, the final risk is mine because it's my name on the magazine. So I only do what I really feel. Everybody tries to influence you, of course: "Oh, this is the right moment to do this" and "This is the right photographer to choose," and "This is the right model to have . . ." I listen, but I must go my own way. When you take risks, it means that you know every month people are there to judge you.

What is Milan's character? Let's not be closed in by our provincialism.

In New York there are between four and six big designers, and the shows last one week. There is something wrong here. It's our fault. We can't stand up for it. They take our ads, don't they? Why don't they want to stay longer in Milan? Why do we have to comply? We have the most beautiful brands, they are Italians.

I need to protect myself from everybody. I see so many people all day, all demanding their own jobs, their own opportunities, so in a way, I make a distinction. I'm very difficult about opening myself up with people at first . . . It just takes time.

For me, money is to use - it's only to use. So I never have money because I always spend. That's why in a way I protect myself in having houses. But if I had just cash or kept it in the bank, I'd spend it immediately. But not for stupid things. So I don't like to have money. I never have money in my pocket.

Milan is showing a new and different face. At Porta Nuova, too, when they started construction, everyone was up in arms, saying Milan was going to lose its character.