We lack an organization that will support fashion week. The five-day week shows a lack of vision and that we are not able to command respect. I am not saying it's anyone's fault in particular, it's our fault. We have the highest concentration of brands, how can we accommodate everyone in four or five days?
Franca SozzaniBloggers now have no concept. They are given things; they put them on, take pictures, and then just disappear from sight. Who cares?
Franca SozzaniI think the future fashion will be more and more separated-like, on one side would be big distribution, and on the other side there will be high-level prรชt-ร -porter and couture. I mean, the prรชt-ร -porter is already couture in a way for the prices and the way that it's made. The big distribution will allow people to dress in a fashionable way, so this could be for everybody. This part of the big distribution will be stronger and stronger, but the other part we are coming up on is more and more rich people, because we are always thinking about Europe and about America.
Franca SozzaniThe only time I was really surprised was the reaction to the [shoot dedicated to the] BP oil [spill in 2010]. I didn't expect it at all. It was for the August issue, perhaps one of the less relevant months, but there was so much buzz. It was picked up all over the American television, but I defended my position. I don't understand those that say that a magazine such as Vogue should not talk about these things.
Franca Sozzani