If you based your knowledge of the human species exclusively on adverts, you'd think that the normal condition of humanity was to be a good-looking single person between 20 and 35, with excellent muscle-definition and/or an excellent figure, and a large disposable income.
Francis SpuffordGoblins burrowed in the earth, elves sang songs in the trees: Those were the obvious wonders of reading, but behind them lay the fundamental marvel that, in stories, words could command things to be.
Francis SpuffordBelief demands that you dispense with illusion after illusion, while contemporary common sense requires continual, fluffy pretending - pretending that might as well be systematic, it's so thoroughly incentivised by our culture.
Francis Spufford