There's a strength to being able to look at products through a customer's eyes, but it is also dangerous.

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

Alexander McQueen was one of the greatest fashion designers of his generation. His genius, sometimes provocative, admired and saluted by all, constantly opened new perspectives. Visionary and avant-garde, his creations took their inspiration from both tradition and timeless hyper-modernity.

In a recession, you must be able to call into question everything you've done before.

There's a strength to being able to look at products through a customer's eyes, but it is also dangerous.

You don't buy luxury to enter a community, but to set yourself apart from others.

I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.