There's a strength to being able to look at products through a customer's eyes, but it is also dangerous.

I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.

I like to discover new things and I'm always testing new apps.

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

You don't buy luxury to enter a community, but to set yourself apart from others.

In a recession, you must be able to call into question everything you've done before.

There's a strength to being able to look at products through a customer's eyes, but it is also dangerous.