If every four years in a presidential election, if you're a New Yorker or a Californian, and you realize that you are so much less important, that nobody is actually kind of targeting your needs because they're laser-focused on what will play in Florida and on what will play in Virginia.

You're encouraging a response in citizens and the public, that has nothing to do with an informed decision, that has nothing to do with policy, that has nothing to do with any of that but that just kind of turns it into a competition they're watching as if they're watching the Preakness or the Belmont Stakes and I think if we want people to make more cool-headed, sober-minded decisions covering elections as horse races is the antithesis of doing that.

Writers and reporters need to remind themselves they're not to be judged solely by the number of clicks or eyeballs on a given story, but there is this other value and this other important mission, and the key is balancing the two so that you stay alive long enough, whether you're an individual writer or whether you're a whole news organization, to keep doing what you're doing but that you don't get so driven by that that you forget that what you're supposed to be doing in a higher sense is informing people, is elevating the debate and not lowering it.

I suppose there are people who can pass up free guacamole, but they're either allergic to avocado or too joyless to live.

I remember going to a Trump rally in South Carolina, and it was really important and it was really interesting to talk to the people who'd shown up there because they were not caricatures, and so often Trump voters, Trump supporters were being portrayed in the media, probably I'm guilty of it as well, as caricatures. Each of these people, and I talked to maybe a dozen of them, had a very particular reason why he or she was supporting Donald Trump , but these were not casual, inexplicable decisions.

We are constantly bemoaning that we have two nominees, Hillary Clinton and Donald Trump, who are when you put them together as unpopular a duo as we have ever had in our kind of Final Two for the presidency. There are reasons for that, regardless of who ends up winning and going into the White House, I think we need to take dig, those of us in the media, because we're the ones who can foster these discussion and ask the question what is it about the system that got us to a point where most of the people heading to the polls are holding their nose as they cast their vote?

I do think we're in a little bit of a bubble and I think you saw it this year primarily in the fact that everyone was surprised by Donald Trump's success. He was saying things and he was tapping into feelings and resentments in the electorate that the media was almost completely blindsided by. And that suggests we are not spending enough time talking to people out there who are living the lives and feeling the problems that led them to Donald Trump.