We still write too many stories that are "state of the race" stories that are informed almost solely by what the polling shows and by what we're then deducing about who's up, who's down, and I'm just not sure that's very helpful to readers, it certainly doesn't elevate the debate and, and the problem is if you, if you cover these things, and I don't think the Times is particularly culpable, I think other news organizations are worse, if you cover them in an entirely "who's up, who's down" horse race way.
Frank BruniWe are spending so much time in studios, and in chairs listening to somebody at a lectern, and if we really understood what Americans were concerned about and what resentments were building, we would not have been as shocked by Donald Trump's success.
Frank BruniThe way the electoral college works, the way the states have kind of sorted themselves out in such a way that most states, the conclusion is foregone and there's no reason for the candidate to be there and for that reason, for that same, because of those same dynamics there's no reason for the journalist to be there combing the opinions of voters there because we know that California's gonna vote Democratic.
Frank BruniShiatsu, deep-tissue or maybe even Rolfing: Which manner of pummeling becomes a cephalopod most?
Frank BruniI don't know that it's a lack of creativity so much as it is , a lack of resources. And maybe a little bit of a lack of will but when you look at what fills every hour, let's just take CNN as an example, not because I think they're particularly egregious, but, they're sort of the ongoing hour, hour, hour. Why do they give us bulletins every single day on the latest poll? Very easy to cover a poll, right?
Frank BruniWriters and reporters need to remind themselves they're not to be judged solely by the number of clicks or eyeballs on a given story, but there is this other value and this other important mission, and the key is balancing the two so that you stay alive long enough, whether you're an individual writer or whether you're a whole news organization, to keep doing what you're doing but that you don't get so driven by that that you forget that what you're supposed to be doing in a higher sense is informing people, is elevating the debate and not lowering it.
Frank Bruni