We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

Nobody wants to hear about process. They want to hear about results. They want to be inspired. They want to aspire to something. And so often in our communication, we will explain why - sorry, we will explain how but not why.

We are so divided, and we recognize that we're divided, that we're looking for ways to come together.

The way you communicate an idea is different than the way you communicate a product.

While it is important to trash the governor, it should be done in the context of regret, sadness and balance.

The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.