We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.

This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.

The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.

The most powerful visual in America today is actually the Statue of Liberty.

Bill Clinton was effective because he had that personal relationship, that this was a guy who had tremendous curiosity, which is another one of the key attributes. And he had the ability - his mind was - his mind and his heart were very well-connected. And so he genuinely empathized.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.