Nothing guarantees more applause and more support than the call to abolish the IRS.

The most powerful visual in America today is actually the Statue of Liberty.

George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it - but Bush had a determination, and had a very clearly defined set of principles. You knew exactly where he stood.

Nothing guarantees more applause and more support than the call to abolish the IRS.

You need good principles and good language if you are to succeed.

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.

Bill Clinton was effective because he had that personal relationship, that this was a guy who had tremendous curiosity, which is another one of the key attributes. And he had the ability - his mind was - his mind and his heart were very well-connected. And so he genuinely empathized.