Nothing guarantees more applause and more support than the call to abolish the IRS.

There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and I'm going to do it right here, right now because I just happened to come to it, that phrase - if you remember only one thing - there are 125 specific language recommendations in "Win" that can make a difference in your day-to-day lives.

Your words have power. Find words that unite. Find words that unify.

The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than yours. And the best illustration of that is "1984." Room 101 in "1984" - everyone's read it, and we all have our own imagination of what that looks like.

The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.

The public wants to know why or why not. They don't want to know how you're going to do it.

The problem is people become so angry. And they become so vicious.