Nothing guarantees more applause and more support than the call to abolish the IRS.

There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and I'm going to do it right here, right now because I just happened to come to it, that phrase - if you remember only one thing - there are 125 specific language recommendations in "Win" that can make a difference in your day-to-day lives.

Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.

That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way.

Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me.

We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.

People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed.