Nothing guarantees more applause and more support than the call to abolish the IRS.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

You need good principles and good language if you are to succeed.

There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and I'm going to do it right here, right now because I just happened to come to it, that phrase - if you remember only one thing - there are 125 specific language recommendations in "Win" that can make a difference in your day-to-day lives.

The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.

I would not have used the phrase "I'm selling you" because even though that's exactly what you're doing, when you tell people you're doing it - or worse yet, when you tell people "I'm not here to sell you anything," they automatically assume that that's exactly what you are here to do.

That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way.