It has to be simple, but then you deliver them a principle: The simple truth is, as a matter of principle, we cannot spend more than we take in. Something - that changes the tone of the debate.

What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.

The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.

Your words have power. Find words that unite. Find words that unify.

The way you communicate an idea is different than the way you communicate a product.

George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it - but Bush had a determination, and had a very clearly defined set of principles. You knew exactly where he stood.

Nothing's going to stop you or deter you or cause you to give up. Pursuit, because nobody actually expects it to happen. They want you to be continuous in your efforts. And perfection because there's just nothing better.