What the people now respond - and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That's the whole goal.
Frank LuntzThe visual is important. "Let's get to work" says let's get it done, and that's what they want.
Frank LuntzThe ability to connect and communicate is one of the most powerful, and you cannot find anyone who has been truly successful in life that doesn't have that ability because you've got to motivate, and you've got to -frankly, you have to influence.
Frank LuntzSome people call it global warming; some people call it climate change. What is the difference?
Frank Luntz