George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it - but Bush had a determination, and had a very clearly defined set of principles. You knew exactly where he stood.

Nothing's going to stop you or deter you or cause you to give up. Pursuit, because nobody actually expects it to happen. They want you to be continuous in your efforts. And perfection because there's just nothing better.

It's not what you say, it's what people hear.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way.

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.

The Old Spice ads - women love it. The guys find it annoying. It always causes a great conversation. And it makes it more fun. You know, we've been testing those visuals to see what attracts attention.