The most powerful visual in America today is actually the Statue of Liberty.

There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.

It's something that people who read my materials have asked me in the past. If you don't have principles - the last chapter of the book ["Win"] is all about winning with principles. It's all about applying words to good things, good people, good efforts. Without that inherent accuracy, then even the best words will still fail.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The public wants to know why or why not. They don't want to know how you're going to do it.

Nothing's going to stop you or deter you or cause you to give up. Pursuit, because nobody actually expects it to happen. They want you to be continuous in your efforts. And perfection because there's just nothing better.