The visual is important. "Let's get to work" says let's get it done, and that's what they want.

Believe in better is one of the most powerful words you can use in the business community.

People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed.

While it is important to trash the governor, it should be done in the context of regret, sadness and balance.

Believe in better, which is a corporate phrase rather than a political phrase. We don't want more. We're not looking for quantity. We're looking for quality. Believe in better suggests intergenerational change. It suggests product innovation. It suggests something better for the future.

The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.